DesertOutlets.com Business Card
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November 21, 2006, 5:42 am
Filed under: Portfolio
Filed under: Portfolio
Illustration: John Henry Pitts, III
Agency: HLF Brandtailers
Product Type: Business Card
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2
My main focus was on colors, in that my memories of Palm Springs as a child were that of muted browns and earth tones. Even though it was just a business card, I wanted to capture that sense of artificial “natural-ness” that pervades much of the Palm Desert landscape. This is also another example of how I like to “compartmentalize” copy. I guess I looked at too many electronic schematics as a child.
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