Design: John Henry Pitts, III
Client: Washington Heights (Band)
Product Type: Vinyl Album Jacket
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I definitely feel like I achieved the sort of “visual synthesis” that I’ve been attempting with my more experimental work throughout the past year. For this band, I wanted to capture the area that many of their shows are held (Thai Town, Hollywood, CA). It’s a very colorful area that I’ve been familiar with since I was in high school, so it was easy for me to understand the type of feel that the band wanted to express. The idea of the work “revolving” within itself where each element points to another within itself was the end the goal that I felt confident in achieving.

Design: John Henry Pitts, III
Client: Maverick 23 (Band)
Product Type: CD Album Artwork (Interior)
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I’ve always felt that many “technical” hardcore metal bands choose the all too easy (and too obvious) visual motifs that plague many lesser bands. I wanted to place the prospective listener in the proper mindset by visually preparing them for the chaotic, bewildering, yet obtusely beautiful sonic experience that awaited them.

Design & Photgraphy: John Henry Pitts, III
Client: Kim Soo Jung
Product Type: Promotional Card
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

Simplicity and elegance. The main challenge was in creating something that would be attractive to the young, Korean female audience. My main solution was in utilizing the iconography of the brand, yet still placing it within a edgier, modern context (by the use of the more suggestive photograph).

Design: John Henry Pitts, III
Agency: HLF Brandtailers
Product Type: Magazine Advertisement
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

The client originally wanted a much more sterile (read: masculine) motif until we presented him with the above concept. It was an easy method to illustrate the different aesthetic styles that appeal to the opposing sexes.

Design: John Henry Pitts, III
Client: Confidential
Product Type: Book Jacket
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2

This was one of several design concepts I presented for an encyclopedia-like book that would have expanded upon the worlds and characters found within the Matrix trilogy. Unfortunately, the project was canceled due to undisclosed reasons.

Design: John Henry Pitts, III
Agency: Spanning Time Productions
Product Type: Movie One-Sheet
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I originally presented the film producers with several photographic concepts of various types of Japanese candy products. After literally running into a creative wall, I was able to create this illustration based off of one the photographs. The printing is unique in that all of the text is foil embossed.

Design: John Henry Pitts, III
Client: O Cão é Bonitão Music Festival
Product Type: Promotional Poster
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I actually created this piece around the time that the last World Cup was occurring, so it was extremely easy to capture the idea of a wide variety of cultures converging upon a singular stage.

Design: John Henry Pitts, III
Client: ImaginAsian Entertainment
Product Type: Art Gallery Print
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I along with dozens of other Los Angeles-based artists were asked to create an artwork inspired by the (currently being remodeled) Linda Lea Theatre in Little Tokyo. The idea of a movie ticket came easily enough, combining images of the original movie theatre architecture contrasted with the samurai motif (which were generally the genre of films that were shown).

Design & Photography: John Henry Pitts, III
Client: Coalesce Media
Product Type: Web Navigational Graphic
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2,
Digital Canon Rebel EOS

I pretty much worked with two web designers on several Flash-based web layouts. Our focus was on singular graphical motifs that would change periodically depending upon the user browsing habits.

Design: John Henry Pitts, III
Agency: HLF Brandtailers
Product Type: Brochure
Tools Used: Adobe Photoshop CS2, Adobe Illustrator CS2

For some reason, the idea of evoking the “retro” ’50s car mechanic advertisments seemed to take over me when brainstorming on this concept. One of the more easily concieved motifs, a series of 8 brochures were created for each corresponding dealership.